Open Enrollment Closes On Aug 11th
MARI SHTEN
premium mentorship for beauty artist
The Artist Boost™
The Ultimate 6-Week Mentorship Program to Help You Elevate Your Brand, Book Dream Clients,
and Build a Sustainable Business.
The Ultimate 6-Week Mentorship Program to Help You Elevate Your Brand, Book Dream Clients and Build a Sustainable Business.
Live weekly mentorship calls
Step-by-step training videos
Community access & check-ins
Guides, checklists & more
5,000+ clients & over 20 years in business
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You’re Talented.
You Love What You Do.
But you’re stuck wondering…
“How do I grow my client list?”
“How do I raise my prices without losing bookings?”
“How do I stop feeling like I’m guessing all the time?”
You don’t need to “wait your turn” or “hope someone finds you.”
You need a plan. A guide.... You need a boost.
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What Is This Program?
Artist Boost is a step-by-step mentorship program created by celebrity makeup artist Mari Shten. It’s for MUAs who are ready to go from under-booked to unstoppable
In just 6 weeks, you’ll:
Get clear on your goals
Elevate your portfolio and branding
Build a strong online presence
Learn how to get clients and stay booked
Create real systems behind your business
Step into your role as a true beauty CEO
This is not another masterclass full of fluff. This is real mentorship for real results.
Trusted by Global brands & Celebrities
Experienced at New York, Milan & Paris Fashion Weeks
Is This Mentorship Right for You?
Who's This Program For?
This program is made for makeup artists who are ready to grow but feel stuck. Maybe you’ve been posting on Instagram but still aren’t getting booked. You want to raise your prices, but you’re not sure how to do it in a way that feels right. You dream of working with better clients, but don’t know how to get noticed or make the right connections.
You have the talent—but no real plan. Artist Boost gives you the steps, support, and confidence to stop playing small and finally build the beauty career you deserve.
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Is This Mentorship Right for You?
Why Most Artists Stay Stuck
❌ No clear roadmap to build their career
❌ A portfolio or IG that doesn’t attract the right clients
❌ Charging too little, not sure how to price right
❌ No systems to manage bookings or follow-ups
❌ Feeling burnt out, unseen, or unsure what to do next
The Beauty Industry Doesn’t Teach You the Business Side—We Do.
What You’ll Learn — Week by Week
This mentorship is built to give you clarity, confidence, and real results—step by step. Each week focuses on a powerful area of your career, blending artistry, business, and mindset so you can build the kind of success that lasts. Here’s how we’ll do it together:
Week 1: ALIGN – Career Clarity & Artist Identity
Lesson 1: Course Orientation & Mari’s Story
Welcome to the mentorship program
Understand the journey that led Mari to a thriving beauty career
The flow of the mentorship program - Setting the tone
Lesson 2: Personal Goal Mapping
Principles of goal setting
Get clear on where you are right now in your artistry and business.
Clarify short-term and long-term goals for your beauty career.
Lesson 3: Key Growth Decisions & Strategic Planning
Clarify your personal definition of success across four areas: career, finances, relationships, and well-being.
Understand how alignment fuels opportunity in beauty work.
Maximizing your makeup revenue.
Week 2: DEFINE – Portfolio, Branding & Career Strategy
Lesson 1: Portfolio Review/ Evaluation & Visual Style Guide
Understand how to craft a professional artist portfolio that truly stands out.
Use layout, color, and texture to start building your visual identity.
Lesson 2: Your Framework for a Strong Portfolio
How to build a world-class portfolio site (Images that can make or break your portfolio)
Learn the non-negotiables for an effective artist website (or portfolio page).
Portfolio review samples
Lesson 3: Understanding What Agencies & Clients Look For
Biggest mistakes artists make in their portfolio, and how to fix them
Get clear on what agencies, production teams, and editorial clients expect from artists
Identify red flags and strengths in your portfolio
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By the end of your first two weeks inside Artist Boost, you’ll have real clarity and direction. You’ll set clear goals, define your artist identity, and reconnect with your “why” so you can build from a strong foundation. You’ll create personal standards and routines that support your energy and growth.
You’ll also start shaping a portfolio that shows your true talent. From clarifying your signature style to drafting your “About Me” and resume, you’ll feel ready to show up with confidence—whether you’re reaching out to clients, agencies, or updating your website.
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Week 3: AMPLIFY – Social Media & Visibility Strategy
Lesson 1: Social Media as a Visibility Engine
Understand how social platforms help build your brand equity.
Shift your mindset from “posting for likes” to “building brand.”
Lesson 2: Optimizing Your Social Media Presence
Defining your social media brand and aesthetics
Make your bio, highlights, and feed work together to create a high-converting first impression.
Lesson 3: Position Yourself For Success
Learn how to build content categories that strategically grow your audience and engagement
Position yourself as a go-to artist with clarity, and brand collaboration not chaos.
How to build a high-impact/exceptional IG profile.
Share your journey, behind-the-scenes moments, and values in a way that feels authentic, not oversharing.
Lesson 4: Storytelling for Artists
Mastering Instagram content styles
Social media content calendar
Week 4: EMPOWER – Mindset, Confidence & Energy
Lesson 1: Mindset of the Successful Artist
Unpack what it means to build the mindset of a successful artist—and how it creates opportunities
Learn how internal change comes before external results
Lesson 2: Transforming Imposter Syndrome into Growth
Understanding our existing belief system and how it influences our expectation of success or failure
Quiet imposter syndrome by normalizing it and building your confidence.
Lesson 3: Inner Identity Reset
The fixed mindset vs growth mindset as a makeup artist
Learn how to separate fear-based thoughts from your higher self’s wisdom
Create a reset ritual that reconnects you to your CEO energy.
Lesson 4: Shifting From Artist To Entrepreneur
Business mindset for makeup artist
Effective outreach to agencies
How to effectively research events for outreach.
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Weeks 3 and 4 are all about getting visible and stepping into your next level. You’ll learn how to stop posting just for likes and start building a brand that attracts real clients. You’ll create content with purpose, learn how to share your story in a powerful way, and show up online with more clarity and confidence.
You’ll also work on your mindset—releasing fear, reconnecting to your inner power, and building the habits that help you show up like a pro. These two weeks are where your inner and outer worlds align, so your brand reflects who you truly are.
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Week 5: CONNECT – Industry Relationships & Boundaries
Lesson 1: The Power of Proximity – Accessing the Right Rooms
Discover how the right environments, mentors, and peers can supercharge your growth as an artist
Learn how to position yourself alongside leaders as a peer, not a follower.
Lesson 2: Strategic Outreach & Relationship Building
Learn how to initiate conversations with intention and generosity.
Understand how to approach DMs, follow-ups, and warm introductions with ease and authenticity.
Lesson 3: Getting Into Editorials, Celeb Work & Production
Creating a Moodboard
Learn actionable steps to start working on higher-visibility projects.
Discover what makes you the artist clients rebook for high-profile projects.
Behind the Scenes: The MET Makeup Process
Week 6: RISE – Beauty Business, Signature Offers & Getting Booked
Lesson 1: The Beauty Business Blueprint
Understand the foundations of building a legitimate, scalable, and sustainable beauty business.
Learn how to organize your services, pricing, calendar, payment systems, and documents as a freelance artist.
Shift from a gig-to-gig mindset to sustainable income planning.
Lesson 2: Essential Documents To Know & Use In Your Business
Understanding the “Call Sheet” (Walk through video)
Effectively using your invoicing system
Lesson 3: Business Structure For Makeup Artist
Choosing the right business setup
Explore rate tiers, day rates, and package pricing options.
Understand taxes as a freelance makeup taxes
Lesson 4: Booking Systems & Client Retention System
Set up a smooth process for new inquiries, consultations, bookings, and follow-ups.
Turn happy clients into repeat clients and referral magnets.
Lesson 5: Vision Integration & CEO Energy
Embrace your role as a beauty business owner, not just a service provider.
Set clear 90-day business goals and choose the energy you want to embody while achieving them.
Integrate the inner work, the systems, and the visibility into sustainable momentum.
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Weeks 5 and 6 are where everything comes together—and you step fully into your role as a beauty business owner. You’ll learn how to build real relationships in the industry, position yourself as a peer among leaders, and communicate with confidence. You’ll set up smooth systems for booking, client management, and rebooking so your business feels professional and stress-free.
And most importantly, you’ll create your 90-day action plan—clear goals, strong habits, and the energy you want to bring into this next chapter. You won’t just leave inspired—you’ll leave ready.
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Clients won’t remember the price —they’ll remember your work
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Plans & Pricing
The Artist Boost 6 Weeks Mentorship Program
Three easy ways to get started (payment options Available)
The Essentials Plan
Perfect for artists who want to go at their own pace but still want the full framework and tools.
$997
Weekly Video Trainings (Clear, honest, and easy to follow)
Tools + Templates (Pricing guides, content planners, scripts & more)
Real Action Steps (No fluff—just what actually works)
Bonus Guest Trainings
Private Community (Ask questions, share wins, get support)
6 Months Access to All Course Materials
Weekly Live Group Coaching Calls with Mari (6 total)Direct Q&A and real-time feedback on your workMore personalized support to move fasterReplay access to all calls
Private Weekly 1:1 Calls with Mari (6 total)Premium Text Support — Ask Mari questions anytime2 Bonus Private Follow-Up Calls (within 2 months of the program)
Payment Option Available At Checkout
The Growth Plan
Best for artists who want structure and support. You’ll get the full experience plus weekly live coaching to stay accountable and inspired.
$1,997
Weekly Video Trainings (Clear, honest, and easy to follow)
Tools + Templates (Pricing guides, content planners, scripts & more)
Real Action Steps (No fluff—just what actually works)
Bonus Guest Trainings
Private Community (Ask questions, share wins, get support)
6 Months Access to All Course Materials
Weekly Live Group Coaching Calls with Mari (6 total)
Direct Q&A and real-time feedback on your work
More personalized support to move faster
Replay access to all calls
Private Weekly 1:1 Calls with Mari (6 total)Premium Text Support — Ask Mari questions anytime2 Bonus Private Follow-Up Calls (within 2 months of the program)
Payment Option Available At Checkout
The VIP Plan
The ultimate experience for artists ready to go all-in. One-on-one support, direct feedback, and extended access to Mari even after the program ends.
$2,997
Weekly Video Trainings (Clear, honest, and easy to follow)
Tools + Templates (Pricing guides, content planners, scripts & more)
Real Action Steps (No fluff—just what actually works)
Bonus Guest Trainings
Private Community (Ask questions, share wins, get support)
6 Months Access to All Course Materials
Weekly Live Group Coaching Calls with Mari (6 total)
Direct Q&A and real-time feedback on your work
More personalized support to move faster
Replay access to all calls
Private Weekly 1:1 Calls with Mari (6 total)
Premium Text Support — Ask Mari questions anytime
2 Bonus Private Follow-Up Calls (within 2 months of the program)
Payment Option Available At Checkout
Invest in your artistry. Elevate your confidence.
Early Enrollment Now Open
🚀 Join Artist Boost and get the tools, guidance, and confidence to finally level up.
Full 6-week training
20+ templates and downloads
Bonus coaching call
Extended access
Meet Your Instructor
MARI SHTEN
Mari Shten is a global makeup artist and beauty expert with over 20 years of experience. She’s worked backstage at New York, Milan, and Paris Fashion Weeks and created looks for Vogue, Victoria’s Secret, and celebrities like Mariah Carey and Hilary Duff. Known for her flawless skin techniques and bold, fresh style, Mari is also the founder of LASHLASH — a high-performance lash brand loved by top artists and seen on Hollywood red carpets. Her passion for beauty, culture, and innovation has made her one of the most sought-after talents in the industry.
